Better Support Begins With a Better Diagnosis
Focus valuable resources on the right activities for achieving the greatest impact
Every small business has different challenges, capabilities, and growth potential. The Masterpreneur™ Growth System helps institutions identify what each business needs, deliver more targeted support, and measure progress across participants, programs, and portfolios.
From program participation to measurable business progress.
100+
Courses, Tools, and Resources
1,000+
Business Owners Advised
10,000+
Entrepreneurs & Professionals Trained
100M+
Financing & Economic Impact
The 3 Biggest Challenges Facing Institutions Supporting Small Businesses
1. Limited Visibility Into Business Needs
Institutions struggle to accurately assess business maturity, identify underlying growth constraints, and determine which businesses are ready for financing, larger contracts, or advanced support.
2. Maximizing the Impact of Limited Resources
With constrained budgets, staff, and program capacity, institutions face increasing pressure to deliver personalized assistance, allocate resources effectively, and support more businesses without sacrificing quality.
3. Demonstrating Measurable Impact
Institutions face growing pressure to move beyond participation counts and training hours to demonstrate actual business growth, program effectiveness, and return on investment to funders and stakeholders.
Three Critical Challenges. One Integrated Growth Solution.
The Masterpreneur™ Growth System
Diagnosing Business Needs. Unlocking Growth Potential. Driving Measurable Results.
The proprietary Masterpreneur™ Growth Framework evaluates businesses across five development stages and 10 interconnected growth factors, generating a matrix of more than 9 million potential business profiles. This comprehensive approach provides deeper insights into business maturity, identifies critical growth constraints, and establishes a clear path toward sustainable, measurable growth.
Institutional Solutions
Diagnostic and Placement Systems
Assess business maturity, identify participant needs, improve segmentation, and place owners into the right programs and resources.
Capital and Contract Readiness
Identify the financial, operational, leadership, and capacity gaps affecting readiness for financing and larger contracts.
Sponsored Cohorts and Partnerships
Develop and deliver high-impact programs that accelerate small-business growth and measurable results.
From Diagnosis to Measurable Impact
The Process
Assessment
Take the Masterpreneur Growth Assessment
Diagnose
Assessment Debrief
Prioritize
Blueprint for Rapid Growth
Implementation
Interventions Provided
Reassess
Take the assessment again, report on progress, and restart the process
Evidence and Institutional Results
Challenge
A nonprofit organization seeking to create comprehensive programming solutions to help NJ Black Business Owners achieve greater success. The greatest need was to provide business training and coaching support programs for businesses ranging from start-ups to $500k in revenue.
What We Helped Implement
Created a customized database for capturing the results and progress of the participants. Established the coaching program process and provided coaching for all participants based on their stage of development. Also assigned online on-demand training between sessions based on business needs.
Impact
Over three years, the number of participants grew from zero to more than 300 businesses, and we performed 450+ individual coaching sessions. Our database reflected revenue growth, new financing, job growth, part-time-to-full-time transitions, and new business formations. This program directly drove participation in the organization’s other activities and helped it raise money.
How an Engagement Works
Discover
We clarify your participant population, program goals, desired outcomes, reporting requirements, and current support model
Diagnose
Assessment findings are interpreted through individual debriefs, group sessions, written summaries, or a combination of approaches
Reassess and Report
Participants may be reassessed to measure progress and identify their next priorities. The institution receives agreed-upon aggregate findings and recommendations
Design
We define the target group, assessment process, delivery structure, timeline, responsibilities, and measures of success
Prioritize and Place
Participants receive priorities and are matched with appropriate programs, advisors, resources, or next steps
Assess
Participants complete the Masterpreneur™ Growth Assessment
Implement
The institution may add cohorts, advising, technical assistance, or specialized readiness support
Reporting That Demonstrates Real Business Growth
Go beyond counting participants and services. Measure business progress and demonstrate the impact of your programs.
Outcomes for Your Organization
An assessment-driven approach can help your institution:
Improve Participant Placement
Match business owners with the right program, advisor, resource, or opportunity.
Personalize Technical Assistance
Provide support based on diagnosed needs rather than broad assumptions.
Strengthen Capital Readiness
Identify the financial, operational, and leadership issues that may affect financing success.
Strengthen Contract Readiness
Evaluate whether businesses can profitably deliver larger opportunities.
Improve Program Design
Use participant data to shape curriculum, advising, partnerships, and referrals.
Measure Progress
Track changes in business maturity, readiness, capability, and implementation.
Improve Reporting
Provide executives, boards, funders, and community stakeholders with more meaningful information about participant needs and development.
Allocate Resources More Effectively
Concentrate limited funding and technical assistance where they are most likely to produce progress.
Why Small Business Pro University?
Proven, Proprietary Small Business Growth System
Founder Andrew Frazier, MBA, CFA, has:
Worked directly with more than 1,000 business owners
Trained tens of thousands of entrepreneurs and professionals
Developed more than 100 courses, tools, and business resources
Authored four small-business books & numerous published articles
Hosted more than 300 Livestream/Podcast episodes
Helped facilitate $100+ million in financing & economic impact