Leading With Value: Turning Community and Content Into Revenue with Matthew Holman
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Leading With Value: Turning Community and Content Into Revenue (Without Being Salesy) is covered in this video
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Join host Andrew Frazier and guest Matt Holman for a fireside chat on how to build a vibrant community that naturally drives revenue—without feeling like you’re constantly pitching. Matt will share how he grew a small meetup of solo marketers into an engaged, profitable community with events, a Slack group, and media, all by leading with value first. You’ll learn practical ways to:
Make your community a place people want to show up
Turn content, events, and relationships into revenue
Sell in a consultative, value-first way that feels good to you and your audience
Ideal for entrepreneurs and small business owners who want to grow their influence and income by better serving their community.
Matt Holman is a community builder, marketer, and entrepreneur who turned a small meetup of solo marketers into a vibrant, revenue-generating community with events, conferences, a newsletter, a podcast, and an engaged Slack group. After serving as marketing director at a shipping tech company, he became a co-founder, leading marketing and growth for a bootstrapped software business focused on subscription e‑commerce, and later built a niche consulting practice around that expertise. Matt is passionate about creating spaces where operators can go beyond high-level theory, share practical insights, and help each other solve real, top-of-mind problems—leading with value, connection, and education.
- LinkedIn: https://www.linkedin.com/in/holman-matthew/
- Website: https://thesubscriptiondoc.com/
Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier, is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University, empowering business owners to learn, profit, and grow.
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Explore our other video content here on YouTube, along with relevant website and social media links, where you'll find more insights into how to Make 2025 Your Best Year Ever!
- YouTube: https://www.youtube.com/@SmallBusinessProUniversity
- Website: https://www.sbprou.com/
- LinkedIn: https://www.linkedin.com/in/andrewfrazier/
- Facebook: https://www.facebook.com/andrew.frazier.jr