The Price is Right… or Is It? Common Pricing Mistakes with Etinosa Agbonlahor

To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/

The Price is Right… or Is It? Common Pricing Mistakes is covered in this video.

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In this episode of Leadership LIVE @ 8:05!, Andrew Frazier, MBA, CFA, is joined by behavioral economist and CEO of Decision Alpha Etinosa Agbonlahor to discuss common pricing mistakes that can leave small business owners overworked, underpaid, and wondering where the profit went. Together, they explore the mindset issues behind chronic underpricing, the risks of copying competitors' prices, the limitations of cost-plus pricing, and the hidden impact of discounts and "friends & family" deals. Etinosa shares practical insights based on behavioral economics to help business owners better understand customer-perceived value and build more sustainable pricing strategies.

You'll learn:

• Why business owners may struggle to price their value confidently.

• Why relying on competitor pricing can limit growth.

• How cost-plus pricing can still leave you undercharging.

• How discounts can affect your profitability.

• Ways to align your pricing with the real value you deliver.

If you've ever wondered whether your prices are truly right—or suspect you're leaving money on the table—this conversation will help you identify common pricing mistakes and think more strategically about your pricing. Etinosa Agbonlahor is a behavioral economist and CEO of Decision Alpha, a behavioral pricing firm that helps businesses improve pricing for growth, traction, and stronger perceived value. With over a decade of global experience across the U.S., Australia, Africa, and the U.K., she has shaped pricing, engagement, and customer-behavior strategy for major financial institutions and venture-backed startups. Her work has been featured in MarketWatch, Morningstar, and other leading platforms.

LinkedIn: https://www.linkedin.com/in/etinosasere/

Website: decisionalpha.co

Resources from Etinosa Agbonlahor / Decision Alpha

📘 Behavioral Pricing Playbook Practical strategies for understanding how customers value what you offer: https://playbook.decisionalpha.co

🤖 Stress-Test Your Pricing Strategy with Fred Receive tailored pricing recommendations in minutes: https://fred.decisionalpha.co

Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier, is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University, empowering business owners to learn, profit, and grow.

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Explore our other video content here on YouTube, along with relevant website and social media links, where you'll find more insights into how to Make 2026 Your Best Year Ever!

• YouTube: /@smallbusinessprouniversity

• Website: https://www.sbprou.com/

• LinkedIn: /andrewfrazier

• Facebook: /andrew.frazier.jr

Diagnose Before You Prescribe with Andrew Frazier, MBA, CFA

To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/

The Price is Right… or Is It? Common Pricing Mistakes is covered in this video.

***************************************

In this episode of Leadership LIVE @ 8:05!, Andrew Frazier, MBA, CFA, is joined by behavioral economist and CEO of Decision Alpha Etinosa Agbonlahor to discuss common pricing mistakes that can leave small business owners overworked, underpaid, and wondering where the profit went. Together, they explore the mindset issues behind chronic underpricing, the risks of copying competitors' prices, the limitations of cost-plus pricing, and the hidden impact of discounts and "friends & family" deals. Etinosa shares practical insights based on behavioral economics to help business owners better understand customer-perceived value and build more sustainable pricing strategies.

You'll learn:

• Why business owners may struggle to price their value confidently.

• Why relying on competitor pricing can limit growth.

• How cost-plus pricing can still leave you undercharging.

• How discounts can affect your profitability.

• Ways to align your pricing with the real value you deliver.

If you've ever wondered whether your prices are truly right—or suspect you're leaving money on the table—this conversation will help you identify common pricing mistakes and think more strategically about your pricing. Etinosa Agbonlahor is a behavioral economist and CEO of Decision Alpha, a behavioral pricing firm that helps businesses improve pricing for growth, traction, and stronger perceived value. With over a decade of global experience across the U.S., Australia, Africa, and the U.K., she has shaped pricing, engagement, and customer-behavior strategy for major financial institutions and venture-backed startups. Her work has been featured in MarketWatch, Morningstar, and other leading platforms.

LinkedIn: https://www.linkedin.com/in/etinosasere/

Website: decisionalpha.co

Resources from Etinosa Agbonlahor / Decision Alpha

📘 Behavioral Pricing Playbook Practical strategies for understanding how customers value what you offer: https://playbook.decisionalpha.co

🤖 Stress-Test Your Pricing Strategy with Fred Receive tailored pricing recommendations in minutes: https://fred.decisionalpha.co

Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier, is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University, empowering business owners to learn, profit, and grow.

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Explore our other video content here on YouTube, along with relevant website and social media links, where you'll find more insights into how to Make 2026 Your Best Year Ever!

• YouTube: /@smallbusinessprouniversity

• Website: https://www.sbprou.com/

• LinkedIn: /andrewfrazier

• Facebook: /andrew.frazier.jr

How to Grow in a Sustainable Way with Gene Bohensky

To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/

How to Grow in a Sustainable Way is covered in this video.

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In this episode of Leadership LIVE @ 8:05!, Andrew Frazier, MBA, CFA, is joined by Gene Bohensky, CEO of Archers Contact Solutions and known as "The Outsource Coach and Lead-Gen Expert," to discuss practical strategies for growing a small business in a sustainable way. Growing a business isn't simply about getting bigger—it requires the right systems, processes, and support structure to maintain efficiency, profitability, and control. Together, Andrew and Gene explore how entrepreneurs can build scalable systems, improve operational efficiency, and use outsourcing to support growth without becoming overwhelmed. They also discuss how business owners can work strategically on their businesses, maintain quality, and create a foundation that supports long-term growth.

You'll learn:

• How small business owners can build sustainable, long-term growth.

• The importance of systems, processes, and operational efficiency when scaling.

• How outsourcing and strategic support can help business owners grow without burning out.

• Ways to build a business that maintains quality, profitability, and control as it grows.

Whether you're looking to grow your client base, improve your operations, or build a business that can thrive for years to come, this conversation provides practical insights for creating sustainable growth without scaling too quickly or losing operational control. Gene Bohensky is the CEO of Archers Contact Solutions and is known as "The Outsource Coach and Lead-Gen Expert." He has helped hundreds of business owners scale by providing expert virtual and executive support, strategic lead generation, and operational outsourcing solutions.

LinkedIn: https://www.linkedin.com/in/eugenebohensky/

Website: https://archerscontactsolutions.com/

Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier, is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University, empowering business owners to learn, profit, and grow.

*****************************************

Explore our other video content here on YouTube, along with relevant website and social media links, where you'll find more insights into how to Make 2026 Your Best Year Ever!

• YouTube: /@smallbusinessprouniversity

• Website: https://www.sbprou.com/

• LinkedIn: https://www.linkedin.com/in/andrewfrazier/

• Facebook: /andrew.frazier.jr

Before You Use AI: Legal & Compliance Checkpoints Every Founder Needs with Marcia Narine Weldon

To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/

Before You Use AI: Legal & Compliance Checkpoints Every Founder Needs is covered in this video.

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In this episode of Leadership LIVE @ 8:05!, Andrew Frazier, MBA, CFA, is joined by Chief Compliance Officer, Deputy General Counsel, and AI legal advisor Marcia Narine Weldon to discuss the legal and compliance risks business owners should understand before integrating AI into their operations. As tools like ChatGPT, Claude, and AI-powered assistants become part of everyday business, founders must understand the legal responsibilities that come with using them. Together, they explore the hidden risks surrounding AI adoption—from client confidentiality and data privacy to contracts, intellectual property, and FTC compliance. Marcia shares practical guidance to help entrepreneurs avoid costly mistakes while confidently embracing AI to improve productivity and growth.

You'll learn:

• How contracts, NDAs, and vendor agreements can impact AI usage.

• Best practices for protecting confidential business and client information.

• Why AI-generated marketing content must still comply with FTC regulations.

• The legal considerations around AI-generated content, branding, and intellectual property.

• A practical "Before You Use AI" checklist to help your business stay compliant.

Whether you're a founder, coach, consultant, or small business owner already using AI—or just beginning to explore its potential—this conversation will help you leverage AI more confidently while reducing legal and compliance risks. Marcia Narine Weldon is the Founder and CEO of Legally Lucid, a legal diagnostic platform that helps businesses identify and manage legal and compliance risks. With more than 30 years of legal experience, she has served as a Deputy General Counsel, Chief Compliance Officer, Chief Privacy Officer, law professor, executive coach, and AI legal advisor. Today, she helps organizations navigate the intersection of business, law, and artificial intelligence with practical, actionable guidance.

LinkedIn: https://www.linkedin.com/in/marcianarine/

Website: https://linktr.ee/illuminatingwisdom

Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier, is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University, empowering business owners to learn, profit, and grow.

*****************************************

Explore our other video content here on YouTube, along with relevant website and social media links, where you'll find more insights into how to Make 2026 Your Best Year Ever!

• YouTube: /@smallbusinessprouniversity

• Website: https://www.sbprou.com/

• LinkedIn: https://www.linkedin.com/in/andrewfrazier/

• Facebook: /andrew.frazier.jr

AI for Operational Optimization with Corey Wilson

To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/

AI for Operational Optimization is covered in this video.

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In this episode of Leadership LIVE @ 8:05!, Andrew Frazier, MBA, CFA, is joined by AI strategist and business transformation consultant Corey A. Wilson to explore how artificial intelligence is helping businesses optimize operations, improve efficiency, and drive sustainable growth. As AI continues to reshape the workplace, Corey shares practical insights on how business owners can move beyond the hype and implement AI solutions that deliver measurable results. Together, they discuss how organizations can automate repetitive tasks, streamline workflows, and empower employees with AI-powered tools while maintaining the human element that drives innovation. Corey also explains how thoughtful implementation, strong leadership, and effective change management are essential for successfully integrating AI into day-to-day business operations.

You'll learn:

• How AI can automate repetitive tasks and improve operational efficiency.

• Practical ways to streamline workflows without sacrificing quality.

• How to identify the best opportunities for AI within your business.

• Common mistakes organizations make when implementing AI.

• Strategies for leading successful AI adoption and long-term business transformation. Whether you're exploring AI for the first time or looking to improve existing business processes, this conversation offers practical strategies to help you increase productivity, strengthen your operations, and position your business for long-term success. Corey A. Wilson is an AI strategist, business transformation consultant, and speaker who helps organizations leverage artificial intelligence to improve operations, enhance productivity, and drive innovation. He works with business leaders to identify practical AI applications that streamline workflows, automate routine processes, and create more efficient, scalable organizations.

LinkedIn: https://www.linkedin.com/in/coreya-wilson/

Website: https://alexanderskyegroup.com/

Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier, is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University, empowering business owners to learn, profit, and grow.

***************************************

Explore our other video content here on YouTube, along with relevant website and social media links, where you'll find more insights into how to Make 2026 Your Best Year Ever!

• YouTube: /@smallbusinessprouniversity

• Website: https://www.sbprou.com/

• LinkedIn: https://www.linkedin.com/in/andrewfrazier/

• Facebook: /andrew.frazier.jr