What It Really Takes to Be a Franchisor with Brad Coleman
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What It Really Takes to Be a Franchisor is covered in this podcast.
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In this episode of Leadership LIVE @ 8:05!, Andrew Frazier, MBA, CFA, is joined by former professional NASCAR driver and franchisor Brad Coleman to pull back the curtain on what it truly takes to build and lead a successful franchise system. From creating airtight systems and documenting every process, to training franchisees and protecting your brand when other people's life savings are on the line — Brad shares the unglamorous but essential work that separates great franchisors from those who fail.
Drawing from his remarkable journey — from the racetrack to buying the very driving school that taught him to drive, to scaling it into a 24-location franchise system — Brad brings a high-performance mindset to leadership, operations, and small business growth.
Whether you're dreaming of franchising your business or simply want to build a more scalable, systems-driven company, this conversation will give you a clear reality check and a practical roadmap.
Because franchising isn't just about growing your brand. It's about building something strong enough for others to run — and trusting them with it.
Brad Coleman is the owner and CEO of SafeWay Driving, Texas' oldest driving school. A SafeWay graduate himself as a teenager, Brad went on to race professionally in NASCAR before returning to buy the very school that taught him to drive. Under his leadership, SafeWay has grown into a franchise system with 24 locations across Texas, training more than 275,000 students over its 50-plus year history. Brad's mission is simple: prevent the phone call nobody wants.
LinkedIn: https://www.linkedin.com/in/brad-coleman-085bb71a/
Website: https://www.safewaydriving.com/
Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier, is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University, empowering business owners to learn, profit, and grow.
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