Scaling Gracefully: How to Grow 200%+ per Year Without Breaking Your Business with Houlie Duque
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Scaling Gracefully: How to Grow 200%+ per Year Without Breaking Your Business is covered in this video
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What does it really take to grow your business 200% year after year—without burning out, breaking your systems, or disappointing your customers? In this episode of Leadership Live at 8:05, Andrew Frazier, MBA, CFA, sits down with Houlie Duque, CEO and founder of HomeschoolToGo Genius Lab, a K–12 project-based, personalized education company that has consistently grown over 200% annually.
Houlie shares how she intentionally slowed down early on to deeply understand her customers’ real problems, then used that insight to build a scalable service and invest in technology, including an AI-powered curriculum engine. Together, Andrew and Houlie unpack:
How to balance refining your product/service with pushing for growth
What usually “breaks” as you scale—and how to plan for it
Why customer retention can be your strongest growth lever
How to read your business metrics and cycles so you don’t panic in slow months
The mindset shift from “running a small business” to “building something bigger”
Whether you’re just starting out or already growing fast, this fireside chat will help you think more strategically about scaling in a sustainable, intentional way—so your business can grow without falling apart.
Houlie Duque is the CEO and founder of HomeschoolToGo Genius Lab, a K–12 project-based, personalized education company for families who want more than standardized schooling. After 10 years teaching in prestigious educational settings such as Cambridge, Montessori, and Waldorf schools, Houlie saw firsthand how even “top” institutions struggle to unlock every child’s full potential. That realization, combined with becoming a parent herself, led her to create a new model that empowers families to provide highly personalized, real-world learning at home.
Starting from scratch, Houlie has grown HomeschoolToGo Genius Lab more than 200% year over year by deeply understanding her customers, focusing on exceptional customer retention, and building scalable systems and technology—including an AI-powered agent that helps design individualized project-based curricula. She’s passionate about helping entrepreneurs and parents rethink education, raise free-thinking kids, and align learning with the skills needed to thrive in today’s world.
- LinkedIn: https://www.linkedin.com/in/houlie-duque-3a4bb1169/
- Website: https://www.homeschooltogo.org/
Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier, is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University, empowering business owners to learn, profit, and grow.
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